Please read the following information carefully. This privacy notice contains information about what data we collect and store about you and why. It also tells you who we share this information with, the security mechanisms we have put in place to protect your data and how to contact us if you have a complaint.
Who are we?
Heed Life Limited (Company number 12022663) collects, uses and is responsible for personal information about you. When we do this, we are the ‘controller’ of this information for the purposes of the General Data Protection Regulation and other applicable data protection laws.
Our Data Protection contact is Adam Williams who can be contacted at adam@empiremg.co.uk.
Information collected by us
Personal data, or personal information, means any information about an individual from which a person can be identified. We may collect, use, store and transfer the following different kinds of personal data about you:
- Name
- Address
- Telephone number
- Email address
- Payment details
- Order history
- Marketing preferences
How is your personal data collected?
- Direct interactions
You may give us your personal information by filling in forms or by corresponding with us by post, phone, email or otherwise.
- Publicly available sources
How do we use your Personal Data?
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- In order to comply with a contract with you.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override these interests.
- Where we need to comply with a legal obligation
Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending direct marketing communication to you via email. You have the right to withdraw such consent to marketing at any time by contacting us.
We have set out below, in a table format, a description of the ways we plan to use your personal data, and which legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
| Purpose/Activity | Lawful basis for processing (including basis of legitimate interest) |
| To register you as potentially interested in our services | Necessary for our legitimate interests (to develop our services and grow our business) |
| To manage our relationship with you which will include: (a) fulfilling orders (b) notifying you about changes to our privacy policy; (c) managing your mailing preferences | (a) Necessary to fulfil our contract with you (b) Necessary to comply with a legal obligation (b) Necessary for our legitimate interests (to keep our records updated and to consider our potential customers’ interest in our services or future services and how to develop them and grow our business) |
| To deliver relevant content to you and measure or understand the effectiveness of providing said content | Necessary for our legitimate interests (to study how potential customers may use our services, to grow our business and to inform our marketing strategy) |
Opting out
You can ask us to stop sending you messages at any time by contacting us as per the details at the bottom of this privacy notice.
Who will we share your personal information with?
We will not share your personal data with any third party for marketing purposes.
We have relationships with a number of third parties that we may share your personal data with e.g. for us to receive IT services. For a list of these third parties please contact Adam Williams at the above address.
We will share personal information with law enforcement agencies if required by applicable law.
We will not transfer your personal information outside of the European Economic Area (EEA). If this changes we shall update this Privacy Notice and set out the lawful basis upon which we shall make such transfers.
We will not share your personal information with any other third parties without your consent.
How long will be store your personal data
We will only retain your personal data for as long as reasonably necessary to fulfil the purpose we collected it for, including for the purpose of satisfying any legal or regulatory requirements. In some circumstances you can ask us to delete your personal data (see “Your rights” below).
Your rights
Under the General Data Protection Regulation, you have a number of important rights that you can exercise free of charge. In summary, these rights are:
- Transparency over how we use your personal data and fair processing of your information;
- Access to your personal information and other supplementary information;
- Require us to correct any mistakes or complete missing information we hold on you;
- Require us to erase your personal information in certain circumstances;
- Receive a copy of the personal information you have provided to us or have this information be sent to a third party, this will be provided to you or the third party in a structured, commonly used and machine readable format;
- Object at any time to processing of your personal information for direct marketing;
- Object in certain other situations to the continued processing of your personal information;
- Restrict our processing of your personal information in certain circumstances;
- Request not to be subject to automated decision making which produce legal effects that concern you or affect you in a significantly similar way.
If you want more information about your rights under the GDPR please see the Guidance from the Information Commissioners Office on Individual’s rights under the GDPR
If you want to exercise any of these rights, please:
- Email, call or write to Adam Williams at the above address;
- Provide other information so that we can identify you. We may need to contact you to request further information to verify your identity;
- Let us have proof of your identity and address;
- State the right or rights that you wish to exercise.
We will respond to you within one month from when we receive your request.
Keeping your personal information secure
We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.
We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
How to make a complaint
Please get in touch if you have any issues or complaints (see “Get in touch” below).
The General Data Protection Regulation also gives you the right to lodge a complaint with a supervisory authority, in particular, in the European Union (or European Economic Area) state where you work, normally live or where the alleged infringement of data protection laws occurred. The UK supervisory authority if the Information Commissioner’s Office who can be contacted at https://ico.org.uk/concerns/.
Our security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties, who have a business need to know. They will only process your personal data on our instructions and they are subject to confidentiality restrictions.
If you require further information about how we protect your data, please contact Adam Williams (see “Get in touch” below).
Future processing
We do not intend to process your personal information for any reason other than stated within this privacy notice. If this changes we will inform you.
Changes to this privacy notice
This privacy noticed was published on [ ].
We constantly review our internal privacy practices and may change this policy from time to time. When we do we will inform you.
Get in touch
If you have any questions about this privacy notice or the information we hold about you or wish to opt-out please contact Adam Williams at the address above.